ForTheBreed
High maintenance coat Heavy shedder

Are Newfoundlands easy to groom?

Newfoundlands have a demanding coat. This is one of the genuine costs of ownership that's often underestimated. Daily brushing at home plus regular professional grooms is the realistic requirement — not an optional extra.

Brush at home
daily or every other day
Pro groom cost
£60–£120 per session
About the Newfoundland

A bear-sized dog with the temperament of a saint. Devoted to children, drools on everything, and sheds like a winter storm.

Size
Giant
Weight
45–70 kg
Energy
Moderate
Trainability
Easy
Lifespan
8–10 yrs

Grooming requirements overview for Newfoundlands

Newfoundlands have a demanding coat — this is one of the underestimated realities of the breed. Their high-shedding, textured coat requires consistent attention to stay manageable. Left without brushing, it tangles and mats — particularly in the armpits, behind the ears, and around the collar.

Be honest with yourself before getting a Newfoundland: daily brushing is a real commitment. If your lifestyle doesn't easily accommodate a grooming session most evenings, this coat type will create problems. The alternative — letting it go and paying for a groomer to deal with severe matting — is more expensive, and the process of dematting is stressful for the dog.

Coat type and what it means for Newfoundlands

Understanding the coat type is the key to understanding the grooming requirement:

  • Heavy-shedding coat — this breed sheds year-round and blows coat heavily seasonally. Regular brushing removes dead hair before it falls on your furniture, and reduces the time it takes for the new coat to come through cleanly.
  • Size factor — a giant dog means more coat to cover. A full brush-out takes more time and effort than a smaller breed, and professional grooms cost proportionally more.

Professional grooming vs doing it yourself

Should I groom my Newfoundland myself or use a professional?
At-home brushing is non-negotiable — you need to brush Newfoundlands regularly between professional appointments, or the coat will be in terrible condition when the groomer sees it (and you may be charged extra to deal with the matting). Professional grooms every 6–8 weeks are the realistic standard for this coat type. When choosing a groomer, look for one with specific experience with Newfoundlands or similar coat types — not all groomers are equally equipped.

How to brush a Newfoundland

Brushing technique matters as much as frequency for maintaining a Newfoundland's coat:

  1. Use the right tools. A slicker brush for everyday brushing, a wide-toothed comb to check for hidden tangles, and a de-shedding tool if the coat sheds heavily. For hypoallergenic coats, a slicker brush and a metal comb are essential.
  2. Work in sections. Part the coat and brush through to the skin, not just the surface. Surface brushing misses tangles forming lower down. Work from the rear forward, legs last.
  3. Pay attention to problem areas. Armpits, behind the ears, under the collar, and around the tail base mat fastest. Check these every session.
  4. Don't brush a dirty coat. Brushing mud or grit through the coat damages the hair and your brush. A quick rinse or wait until the coat is dry and the dirt has fallen out.
  5. Start early, keep sessions positive — a Newfoundland that was introduced to grooming as a puppy with plenty of treats and patience is far easier to groom as an adult than one that associates the brush with stress.

Nail, ear, and bath care for Newfoundlands

Beyond the coat, there are three routine maintenance areas that every Newfoundland owner needs to stay on top of:

  • Nails. Nails should be trimmed every 4–6 weeks. Overgrown nails alter posture and gait and can cause long-term joint problems. If you can hear clicking on hard floors, they're overdue. A groomer or vet can do this if you're not confident doing it yourself.
  • Ears — check ears weekly for redness, smell, or unusual discharge. Newfoundlands can be prone to ear infections, particularly if they have drop ears. If you notice your dog shaking their head or scratching at an ear, a vet check is in order.
  • Bathing — every 4–6 weeks is typical for Newfoundlands. Use a dog-specific shampoo and ensure the coat is fully dried afterwards — damp coats mat faster and can develop fungal issues. A walk-in shower or outdoor hose is the practical option for a giant dog.

Full Newfoundland profile — costs, temperament, training and more.

Read the complete Newfoundland breed guide →

More questions about Newfoundlands

Do they shed?Do they bark a lot?Are they good with kids?Are they good with cats?Are they easy to train?Are they aggressive?